After the successful launch Gore's Capabilities Center in Barkdale,
Delaware, the Associates at Gore invites the Bluecadet team to
reimagine their exhibition experience on a web format. In
translating the physical exhibition to digital form, Bluecadet hope
to highlight and showcase Gore's leading expertise in the field of
material science as well as their ability to collaborate and
co-create.
Project Goals
Material Science, Explained
The experience should showcase and highlight the material
science behind Gore's innovative research and development.
Linear experience, one story
The linear experience should engage and and tell a cohesive
story from beginning of Gore to its future.
Moment of delights
Rich and fun moments of interactions should enhance the website
and make the subject more captivating
The journey
Fundamentally microscopic
After several round of concepts and ideations, we decided to go
ahead with the idea of "Microscopic" - utilizing the idea of
zooming into the fundamental building block of most of Gore's
materials – ePTFE (an invention by Gore's founder).
Utilizing this visual motif of particles at a microscopic level, I
create a generative graphic systen using P5.js to visualize the
pillars of Gore (Innovation, Collaboration...), modifying the
behaviors of the particles at a fundamental level.
The rest of the site's interaction also follow suit: playing with
the idea of mixing and interacting with the material at a
microscopic level. Either by zooming into the material or mixing
different ingredients together.
Sketch Prototype
The generative system revolves around a system of floating
particles that can exhibits different patterns and behaviors based
on varying parameters.
The connection forms by the particles represent both the material
science but also the bonds created by Gore and its partners.
Microscopic Interactions
Many of the micro-interactions revolves the idea of highlighting
the material under a microscope – reflecting how Gore's partner
view the world through the lens of material science.
The Conclusion
Bluecadet and our team have developed a captivating and immersive
digital experience that goes beyond merely translating the physical
exhibition at the Gore Capabilities Center. Our creation not only
brings the exhibition to life in a dynamic way but also aims to
deliver unique moments of delight. Moreover, this interactive
experience serves as a valuable tool for the audience to gain a
deeper understanding of Gore and its expertise in the field of
material science.
