The story of Find Found Founded
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A 2020 Project
- Editorial Design
The challenge of this project was to develop a visually captivating wayfinding guide for the Historic District of Philadelphia that truly embodies the district's sensibility and spirit. The final creation, Find Found Founded, is a hybrid map and tour book that effectively engages the audience through a blend of historic collaging and an urban atmosphere, creating an immersive experience that showcases the district's rich history and unique charm.
Find your own adventure
The map / tour book is crafted such that it create a choose-your-own-adventure experience that ask the audience to find their own found history.
The project utilizes photo collage taken on-site and mix them with images of the nearby urban landscape to create a unique atmosphere.
This project stretch and play with the limitation of typography using a variety of interesting techiniques and layout that create a dynamic experience.
A foldable map and guide book
The experimental format feature a pocket-sized map with a guide book attached to the middle, so you can view both at once and engage the content interestingly.
And the graphic system also play with this format, wrapping and connecting visually to create a changing & dynamic visual landscape.
The typography uses old typefaces and black-letter to evoke a historic spirit and blend that with the modern Philadelphia urban environment seamlessly.
The collage of historic artifact and urban environment create a unique experience in this dynamic and engaging pocket-sized brochure.
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Find Found Founded