The challenge of this project was to develop a visually captivating
wayfinding guide for the Historic District of Philadelphia that
truly embodies the district's sensibility and spirit. The final
creation, Find Found Founded, is a hybrid map and tour book that
effectively engages the audience through a blend of historic
collaging and an urban atmosphere, creating an immersive experience
that showcases the district's rich history and unique charm.
Project Goals
Find your own adventure
The map / tour book is crafted such that it create a
choose-your-own-adventure experience that ask the audience to
find their own found history.
Historically Urban
The project utilizes photo collage taken on-site and mix them
with images of the nearby urban landscape to create a unique
atmosphere.
Typographically Experimental
This project stretch and play with the limitation of typography
using a variety of interesting techiniques and layout that
create a dynamic experience.
The journey
A foldable map and guide book
The experimental format feature a pocket-sized map with a guide
book attached to the middle, so you can view both at once and
engage the content interestingly.
And the graphic system also play with this format, wrapping and
connecting visually to create a changing & dynamic visual
landscape.
The typography uses old typefaces and black-letter to evoke a
historic spirit and blend that with the modern Philadelphia urban
environment seamlessly.
The Conclusion
The collage of historic artifact and urban environment create a
unique experience in this dynamic and engaging pocket-sized
brochure.
