ITSNK, a Vietnamese artist based in San Francisco, blends diverse
musical influences from the local music scene, including R&B, blues,
and more, to create a distinct sound that resonates with Vietnamese
audiences. The challenge of this project was to develop a unique and
dynamic branding system that effectively communicates his
individualistic creative process to the audience. The goal was to
create a visual identity that captures the essence of ITSNK's music
and showcases his innovative approach in a compelling manner.
Project Goals
A mixer of sounds
ITSNK is primarily a music producer who often collaborate with
other young and emerging artists to create unique track. The
branding should represent this aspect of his work.
Curator of Influences
The branding system must showcase the San Fransico influence
while also creating a unique identity that adapt internationally
and resonate with young audiences.
Always in motion
To failitate social media, the project should utilize motion as
a core principle of design, and carter to creating a dynamic
social media front.
The journey
Lowlevel system
The logo is inspired from the DJ mixing table with dials and
switches that reflect the mixing process of influences to create
unique sounds.
The typeface is a grotesk typeface, written in allcaps to showcase
a bold and daring attitude that reflect ITSNK's funky and grovy
tracks.
The color scheme also borrows from various previous photoshoot and
also inspired from the colors of Sans Fransico and old R&B posters
from the 80's.
A system in motion
The system utilize this dial pattern and also borrow the symbols
of a star stylized into a sound knob to showcase the mixing
techiniques utilized by DJ.
This system is designed to be able to animate easily and create
dynamic experience, with great emphasis on using simple and bold
typography as the backbone.
The color scheme is often reduced and used in large color block
(usually of 2 - 3 colors) to maximize the effect and accentuates
other element effectively.
Expansive Work
This system can also expands to other media which utilize the
symbols and motifs of the core system to create unique experience.
The Conclusion
The project was quite successful in creating an econsystem of
personalized brand that engage with ITSNK's creative process and
connect with fans in a broad variety of mediums.
