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A 2020 Project

  • UI Design
  • Front-end

Case Study

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The Challenges

The National Design Education Organization (NDEO) is a non-profit organization dedicated to advancing dance education in the United States. However, their current website (www.ndeo.org) is outdated and fails to effectively convey their story. The objective of this project is to completely reimagine and redesign the website, creating a prototype for a new and improved user experience. The aim is to develop a website that accurately represents NDEO's mission and initiatives, effectively communicates their story, and engages visitors in a more impactful and meaningful way.

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Project Goals

  • Truly Responsive

    One of the major goal of the redesign was to make sure the experience is smooth and interesting at every devices screen.

  • Dynamic Layout

    The redesign seek to make sure the layout of the website is dynamic and engaging to the user the whole way through./p>

  • Scrolling Animation

    This prototype also utilize scroll-based animation (powered by GSAP and ScrollMagic) to create an interactive experience.

Goal Targets

The journey

Visit the prototype here

Spring spread view
Spring spread view
Spring spread view
Ento packaging side view B Ento packaging side view B Ento packaging side view B Ento packaging side view B Ento packaging side view B Ento packaging side view B Ento packaging side view B Ento packaging side view B Ento packaging side view B

The Conclusion

The project was completed in 3 months of experimentation of both creative coding and book-making. The end result is a unique experience that challenge the conventions of book design and utilize generative coding in a new and interesting way.

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